René Lacoste, the company’s founder, was nicknamed “
|Founders||René Lacoste André Gillier|
|Products||Clothing, shoes, perfumes|
Also question is, do tennis players wear Lacoste?
Lacoste uses tennis heritage to build a fashion brand that never loses sight of sport. The famed crocodile logo, the one that legendary French tennis player Rene Lacoste embraced as his nickname, comes most recognized on the tennis court adorned on the world’s No. 1 ATP player, Novak Djokovic.
Considering this, how do you dress with Lacoste?
Is Lacoste a luxury brand?
Lacoste is an accessible luxury brand. Their pricing strategy is in sync with the fact that they are a bridge-to-luxury brand and are meant for people who aspire to live comfortable and well-appointed lifestyles.
Many say they like the snappy logo, citing its fun aggressiveness. Seeing a snapping green croc like this one makes it hard to think of anything other than Lacoste these days. It popularity today is one of the reasons for people to choose to wear Lacoste. Yet, others say they like the tradition that Lacoste represents.
Lacoste – French brand Lacoste contracted Novak Djokovic in May 2017 to sign a five-year deal as his clothing sponsors. The deal would see him earn around US$9.4 million each year till 2022. Lacoste have also hired him as their brand ambassador and provide him with supporting items during each tournament.
The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s “preppy” wardrobe item, even being mentioned in Lisa Birnbach’s Official Preppy Handbook of 1980.