Much of K-Swiss’ heritage is rooted in tennis. And to start a new decade, the brand is ensuring it remains a player in the sport by signing a pair of rising stars: Ajla Tomljanovic and Cameron Norrie. Both Tomljanovic and Norrie, according to the brand, were signed to multiyear apparel and footwear brand partnerships.
Just so, is K-Swiss a tennis brand?
Founded in California in 1966, K-Swiss is a heritage American tennis brand, known for on-court performance and off-court style.
Similarly one may ask, what does the K in K-Swiss stand for?
Kalifornia